City of Columbia, Missouri  
Meeting Minutes  
Airport Advisory Board  
City Hall  
701 E. Broadway  
Conference Room  
1A/1B  
Wednesday, March 22, 2023  
1:00 PM  
Regular  
Columbia, MO 65201  
I. CALL TO ORDER  
The meeting was called to order at 1:01 PM.  
8 -  
Present:  
B.J. Hunter, Matthew Jenne, Todd Culley, Gary Thompson, Thomas Richards, Britt  
Smith, Jon Poses and Raman Puri  
1 - Randa Rawlins  
Excused:  
2 - Mike Parks and Amy Schneider  
Non-Voting:  
II. INTRODUCTIONS  
Board Members, staff (Stacey Button, Lauren Weber), and guests (Mike Murphy, Shane  
Messenger) introduced themselves.  
III. APPROVAL OF AGENDA  
Todd Culley made a motion to approve the agenda as submitted with a second  
by Jon Poses. Motion passed unanimously.  
IV. APPROVAL OF MINUTES  
February 22, 2023 Minutes  
The February 22, 2023 meeting minutes were approved as submitted with a  
motion by Gary Thompson and a second by BJ Hunter. The minutes were  
approved unanimously.  
V. OLD BUSINESS  
BJ Hunter stated that he has continued to receive complaints about the cell service in the  
new terminal. Mike Parks said he is currently working on getting a draft agreement with  
T-Mobile, which once approved will work toward enhancing the cell phone signal for all  
T-Mobile users. He said that he met yesterday with AT&T. They are drawing up plans  
now, and once they complete the agreement and get it approved by City Council, they  
anticipate service for AT&T users to be improved by the end of the calendar year.  
Regarding people being kicked off of Wi-Fi in the new terminal, Mike said that he spoke  
to IT who found an issue that has since been fixed. Tom Richards ask if Airport staff have  
considered putting up signage in the new terminal notifying travelers that there is Wi-Fi  
available. Mike said that he doesn’t think there is anything up currently, but that he will  
take a sign from the old terminal to hang in the new one. Jon Poses asked why it takes  
so long for the cell service to be improved. Mike explained that they have to complete an  
air space study in order to install new antennas, which takes 60 to 90 days, so the  
planning and approval phases take time.  
VI. NEW BUSINESS  
Passenger Demand Analysis Discussion  
Mike displayed the most recent Passenger Demand Analysis from the FLYCOU website,  
which contained information through 2017. Tom Richards asked if there is a plan for  
updating this analysis. Mike explained that Mead & Hunt is in the process of updating it  
and will have a completed plan soon. Tom requested a review of the new PDA by the  
consultant from Mead & Hunt, and Mike said that he will try to arrange to have one join  
via Zoom for either the April or May meeting, depending on when it’s completed. Matt  
Jenne inquired what the normal time between completing these analyses is, and Stacey  
Button responded that in her experience it has  
been between three and five years, although this one was delayed by the pandemic. Gary  
Thompson said that it would be helpful for marketing efforts, and Tom added that the data  
would be helpful in understanding what share of the market is using COU so that they  
can guide objectives on how to capture the remaining market share. He also suggested  
that the analysis be completed more frequently. Matt suggested that even older data is  
helpful to show COU’s proven track record even before the pandemic. Jon stated that  
distributing informational brochures or pamphlets about the Airport would be useful in  
attracting interest, and Gary added that this practice used to be common and was very  
effective. Mike stated that the Airport will be re-evaluating where advertising dollars are  
spent, noting that at the Lake of the Ozarks they recently took out a full-page ad in an  
area magazine as well as a billboard installation. Jon said that ultimately adding more  
flights and airlines will be the most successful tool in getting people to fly COU. He added  
that it may be too soon to start advertising, as they may want to wait until the cell service  
has been improved and the concessions vendor is open for business. Matt responded  
that food and cell service won’t necessarily change anyone’s mind and that they will fly  
out of COU when it’s the most convenient and/or the cheapest option. Tom wanted it  
noted in the minutes that the Board has requested to see the final Passenger Demand  
Analysis and discuss it with a consultant once completed.  
On-time Arrivals and Departures Data  
Mike displayed the United States Department of Transportation graph that was shared  
with the board prior to the meeting. This graph showed information regarding the total  
arrivals compared to the total on time flights by month, as well as a chart showing the  
reasons for the delayed arrivals. Tom noted this data shows that the biggest cause of late  
arrivals in 2021 was the aircraft arriving late, and asked if there is any data that shows  
late arrivals that COU has control over. Mike said that the maintenance agreement that  
they are working on will help alleviate late departures due to aircraft maintenance. Tom  
pointed out that the Columbia Regional Airport’s on time performance is about the same  
as the airports in St. Louis and Kansas City, which would be another good reason to  
provide this information publicly. Britt Smith stated that the challenge is that if your flight  
is delayed in St. Louis, you have other flights available as an option. Gary asked if there  
was corresponding departure data, and Tom stated that there is but that he would like to  
discuss with a consultant on how to gather the right data in order to present it correctly.  
Gary Thompson motioned to see the arrival and departure data and analysis of  
that data (including comparisons to Kansas City and St. Louis airports) twice a  
year. BJ Hunter seconded the motion. The motion passed unanimously.  
VII. REPORTS  
Report from Mike Parks  
Mike Parks presented his report to the Board:  
-He will continue to update Board on AT&T cell service improvements.  
-He is looking into removing trailers from the back of the old terminal this summer in order  
to improve line of sight.  
-Mike said he is continuing the procurement process with the vendor for concessions and  
will hopefully have an update at next month’s meeting.  
-Mike stated that marketing will be one of the topics on next month’s agenda, as the  
Airport has a contract with a new marketing company, Woodruff. Gary stated he would  
like to see the process early and often, as he felt it was too little too late in the past.  
Mike said that he will try to get them to present at April’s meeting. Tom asked what the  
objectives and goals are for this new marketing agency, and Mike explained that it’s very  
early in the contract and that they haven’t established that as of yet.  
-Mike explained that a Pavement Management inspection will be completed by Burns and  
McDonnell Engineering where they will walk the entire pavement and provide a condition  
report to the airport, which will be used to determine priorities for future pavement repairs  
and reconstruction.  
-Mike explained that the TSA only operates during flight times. This means that if the  
flight is delayed, TSA agents eventually leave the Airport and if you leave the secure area  
during that time you can’t get back in. He spoke to TSA about this issue to find out if it is  
possible to have them stay after hours, but was told that there has to be a time limit due  
to overtime costs. They explained that they will make an announcement one hour before  
they close the security check-in. Mike stated that he is working with TSA to find a  
resolution for food dellivery if flights are delayed for a long period of time.  
-Mike stated the enplanement numbers are far better in February 2023 than they were in  
February 2022, and noted that in January 2022 United Airlines left COU. Todd Culley said  
that he thought United leaving COU was supposed to be temporary. Mike explained that  
they did “suspend service” although the Airport does not currently have a date of return.  
He went on to say that he will be meeting with them this summer to remind them that the  
demand is still high in Columbia. He expects that the pilot shortage improving will help.  
Jon asked whether Mike had any update on the pilot shortage, to which Mike responded  
that he continues to hear that it’s improving but he hasn’t seen any specific numbers.  
VIII. GENERAL COMMENTS BY PUBLIC, MEMBERS AND STAFF  
Tom asked if anyone would prefer to hold the meeting at a different time. Matt said it  
would be better for him to hold it later in the day. Tom said that Randa Rawlins told him  
prior that 3:00 PM would be a better meeting time for her. Mike noted Conference Room  
1A/1B is booked at 4:00 PM on the fourth Wednesday of the month, so the Board would  
only be able to meet for one hour. Gary inquired about the conference room at the Airport,  
and Mike said it should be completed by the next meeting date if the Board would like to  
hold their meeting there. Tom stated he will send out an email to get the Board’s  
opinions, as he would prefer to meet early morning or late afternoon. The Board decided  
that there will be no changes to the meeting time or date next month, and agreed to  
discuss it further during the April meeting. Jon expressed his support of continuing to  
hold the meetings at City Hall, and Tom said that they will plan on holding the meeting at  
1:00 PM at City Hall in April.  
IX. NEXT MEETING DATE  
April 26, 2023  
X. ADJOURNMENT  
The meeting adjourned at 2:04 PM. with a motion by BJ Hunter and a second by  
Jon Poses. Motion passed unanimously.